How We Started Teaching Floristry Online
Since 2014, we've been testing different ways to teach floristry remotely. What began as recorded tutorials evolved into live sessions where students could ask questions and get real-time feedback. We noticed that some learners thrived in group settings while others needed individual attention, so we built both options into our platform.
Our instructors come from working floral studios across the region. They know which flowers are available locally, which techniques work in our climate, and what clients actually request. This practical knowledge shapes every lesson we create.
The platform adjusts to each student's progress. If someone needs more time with color theory, they get additional exercises. If another student already understands composition, they move ahead to complex arrangements. No one waits, and no one gets left behind.